Archive for February, 2010
It’s that magical time of the month again for most of us… That’s right, payday! We all work hard (okay, we play hard, too) so we deserve a treat. There’s nothing quite like a whole new outfit to make you feel fabulous and we’ve made it our mission to bring you the most on-trend outfits without rendering you too skint to go out and show off your gorgeous new purchases. That’s where the Friday Fashion Fix comes in.
This week, we’re loving the unlikely 90s revival of the body suit. They’re chic and surprisingly easy to wear. Go nautical with a striped body teamed with jeans or jeggings and pumps. Wonderful weekend chic!
Here’s how to get the entire outfit for under £50, bargain!
Credit crisis? maybe. Fashion crisis? Never! We’ve even spotted Paris Hilton rocking this look in a rare laid back style moment, showing us how it’s done with her bulging shopping bags (in Oli pink, might we add…!).
Have a fabulous weekend, Oli dollies!
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Leon Bailey Green, founder of the Online Fashion Agency and connoisseur of all things fashionable on the web brings us another insight into the world of blogging with an interview with The Greenwich Phantom about his favourite places to shop and his favourite ‘mysterious’ pieces from Oli.
The Greenwich Phantom is an anonymous blogger, updating and providing information on South East London’s glittering gem. It brings together residents, visitors and businesses in Greenwich, collectively providing an up-to-date synopsis of the village.

The mysterious Greenwich Phantom...
I confess I tend to keep myself to myself. Who I am isn’t really the point of this blog – besides, the cloak and dagger nature (well, ok, cloak and tricorn) of it all is very entertaining.
It seems that you are approachable, despite the secrecy, can you tell us an interesting fact you have been sent from readers?
I quite enjoyed a recent discussion about what appears to be several elderly religious ladies who wander round Greenwich at 6.00am every morning ringing bells and cleaning the pavement.
Which blogs do you follow?
I read mainly other Greenwich and London blogs – my favourite is IanVisits but I guess there are about 15 in my RSS feed including Faded London and Ornamental Passions.
What do you think to the explosion of blogging?
I welcome it – it’s the last great meritocracy. Everyone has something to contribute, there’s room for all. Besides I know what goes into writing a blog – I admire and applaud anyone who can keep it up.
What makes a good blog?
I’d say a tight remit – not wandering off-topic too much. People like to read ‘a voice’.
And a bad one?
I get very tired of ‘blogs’ that are just rehashes of press releases – or even – goodness – straight transcriptions of press releases. I like people to have an opinion, even if I don’t agree with them – hell – ESPECIALLY if I don’t agree with them.
Finally, what 3 items are you coveting on the Oli website this month, bearing in mind the lack of cloaks?!
Well, these D and G sunglasses will be perfect for sunny spring mornings in Greenwich Park, and oh! Look at how big they are!
Here at Oli, we naturally love the internet and all things online, but sometimes you just can’t beat a hard copy of a magazine to flick through. And, call us vain, but we can’t help but get excited every time we see something from Oli featured in one of our fave mags. This week, you might have seen our new press adverts featured in Grazia, Look magazine and more. If you fell in love with the outfits featured in the ads, you can buy them here:
Another trend that’s been catching our eye is ruffles. Marie Claire recently ran a feature on how these has been all over the catwalks, from frothy nude hudes to sophisticated folds in bold tones. OK! Magazine picked this out as being a great way to get the look as seen on the Chloe catwalk:
There’s also been a fab media buzz about some of our brands:
French Connection’s SS10 collection features some fab brights and lush accessories. It’s been featured in Look, Now and Grazia.
Fiorelli’s new range of bags was featured in Look Magazine’s ‘Label Lust’ feature and Look also loved the tropical print Maxi dress by Firetrap.
Our SS10 Oli Fusion collection is the word on everyone’s lips at the moment, with one of our Fusion designers Olivia Rubin talking to Grazia about her new collection for Oli:
If there’s anything you see in the magazines that you can’t find on the site or if you’re not sure how to work the latest trends, let us know by emailing us. We’re always on hand with style advice and want you to look as fabulous as possible!
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Any fashionista worth her heels couldn’t fail to notice that the last week has seen the cream of the style crop flock to our capital city for London Fashion Week. Celebs descended upon London armed with more designer handbags than you could shake a stick at as designers showcased their collections for Autumn Winter 2010. We’ve been down on the front line of fashion grabbing all the latest gossip and style news for you…

Backstage at Somerset House...

London Fashion Week, Somerset House
Jackie Dixon from Show Me Your Wardrobe shared her thoughts with us on London Fashion Week:
“The word on everyone’s lips at London Fashion Week is BLOGGERS! There are so many around. Gone are the days when the seated tickets are all filled up with fashion editors and buyers and everyone else is standing, now there is a real mix. Bloggers are sitting front row tweeting up to half a dozen times during one show alone. So if you’re not there you certainly aren’t missing out. I missed Sass and Bide but knew which celebrities were there, what they were wearing and as soon as the show started the tweet pics were coming in. Then a mere hour or two later it was all over hundreds of blogs. The speed is frightening. I even found myself being tweeted about. I was at Bodyamr and was introduced to Nicola Roberts from Girls Aloud, we had a lovely chat – she’s very sweet and let me take some fun pictures of her. By the time I had got back to my seat someone had tweeted “spotted SMYW snapping celebs at Bodyamr” – amazing! If you want to follow my on twitter I am @SMYW.
I have to say that so far at London Fashion Week there have been some real gems. I am spotting lots of tweed, velvet, ruffles and warm emerald tones. I’m looking forward to Autumn/Winter 2010 already!
Celebrity-wise it’s been a good turn out too; I’ve spotted Sienna Miller, Yasmin LeBon, Alexa Chung, Pixie and Peaches Geldoff, Nicola Roberts, Erin O’Conner and Olivia Palemero – and I wasn’t even looking!
Lots more to go and not forgetting all the people that are not doing runway shows but presentations or even static exhibitions at Somerset House. If you’re heading down to Somerset House remember to dress up because you will be greeted with a swarm of street style photographers on the prowl to take a good snap. You have been warned!”
We can always rely on Jackie for the latest fashion news!
Rewinding a little from AW10, you can see the video of the SS10 catwalk collection from one of our Oli Fusion designers, Jasper Garvida. The shoes worn by the models were all from Oli – swit swoo!
Jasper is a fab example of the kind of cutting-edge fashion talent that we’ve teamed up with in the past, and we have updates on our new Oli Fusion designers coming soon: Olivia Rubin, Poltock and Walsh and Sinha Stanic. We’ve also got an update coming from Esethica, the ethical and sustainable fashion event at London Fashion Week.
Watch this space!
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London fashion week has started and we’ll keep today’s blog post short and sweet as we’re down in the thick of it catching all of the best gossip and latest trends for you! Full update coming soon…
However, that doesn’t mean things aren’t going full-pelt in the Oli office! We’ve got loads of lush new fashion on the site today, everything from Cheryl Cole inspired military dresses and jackets to romantic nudes and ruffles.
Treat yourself by having a virtual browse through all of the lovely new outfits.
Links
It’s time your your Friday fashion fix, ladies! We’re feeling all girlie in the Oli office and it must be something to do with all of the pretty floral prints that are absolutely everywhere at the moment.
Kirsten Dunst shows us how it’s done by mixing up ditsy floral prints with leggings and flats.
Get the look with this floral dress, leggings, bracelet and flats for a bargain £50!
Fabulous florals for £50, blooming lovely!
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Last night’s Brit Awards event was a star studded girlie night, with Lily Allen, Lady Gaga, Florence, Pixie Lott, Alicia Keys and Cheryl Cole all rocking up for the ceremony. The boys barely got a look in, not that we’re complaining… It meant there were lots of gorgeous outfits for us to enjoy!
The Brits are one of our fave fashion events of the year, with celebs daring to bring out their rock star side and let their hair down. This year, sequins and lace detailing for LBDs set the tone for the evening. Celebs wore their hemlines high and shoes higher, teamed with on-trend tights to ward off the February chill without compromising their fashionista style credibility. Here’s how to steal the Brits star style:
Alicia Keys rocked in sequins, structured shoulders and peep-toe ankle cuff shoes.
Pixie Lott adorned her LBD with lace, a trend that Lily, Kylie, Courtney Love and Lady Gaga were all working.
And we were glad to see the lovely Cheryl Cole putting on a brave face for her performance. She was also rocking a huge trend for SS10 – Macs. Finally, star style that keeps out the cold! Hurrah.
So, who won your award for best dressed? Tell us on Twitter or Facebook.
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Celebs have been papped for a while now wearing skull prints, they’re a perfect way to toughen up a pretty outfit and add instant rock chic kudos to any outfit. Lily Allen, Rochelle from the Saturdays and The Hills Star Kristin Cavallari are fans:
The skulls trend was pioneered by designer Alexander McQueen whose recent death shocked the fashion world. Celebrity tributes have been pouring in from the likes of Kate Moss and even Lady Gaga dedicated one of her Brit awards to him last night.
Skull prints are set to be huge again this year as a nod to this iconic designer, here’s how to get the look:
Let your skeletons out of your closet…
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One of our fave things about Oli.co.uk is the amount of fab brands and designers. Our buyers are always on the lookout for what’s new, what’s hot and what’s changing in the world of brands and here on the blog we’ll bring you all of the latest news, updates and style guidelines from some of the biggest names in fashion.
AX Paris
Here at Oli we adore AX Paris. Chic, unique boutique fashion that’s affordable and wearable. We never fail to raise a “Who’s your dress by?” question when we’ve been out in AX Paris.
LOVE
Love is a fresh faced brand offering unique and affordable designs inspired by the catwalk. Their latest collection features nautical influences, on-trend lace and structured shoulder detailing.
French Connection
French Connection offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices. The spring collection features some gorgeous bags, shoes and jewellery as well as key spring trends like Maxis and bright candy-pop colours.
Puma
We’re super excited about fab sport and lifestyle brand Puma landing at Oli. Now we have an excuse to go to the gym – our new workout gear. Yay!
Bedroom Athletics
Now, we love glamming up as much as the next girl (probably a bit more, actually!) but sometimes there’s nothing better than donning your slippers and PJs and having a night in front of the TV watching chick flicks. Luckily, we’re bringing you the new range from Bedroom Athletics to guarentee that even at your cosiest, you still look cool!
We’ll keep you updated with our latest brand news, but if you can’t wait for the next installment, check out our Brand Directory.
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The Oli.co.uk SS10 press day was hosted recently by the lovely ladies at Snow PR in London. The event was a fabulous girlie fashion fun fest, with cupcakes and cult nail studio Wah Nails creating nail art for the press visitors. We had 39 key fashion editors, stylists and online press in attendance and there was a real buzz about our new occasion wear, maxi dresses and forthcoming Oli Fusion collaborations with Poltock and Walsh, Olivia Rubin and Sinha Stanic.
Here are some snaps from the day:

Oli.co.uk SS10 collection

Gorgeous new lines

Prints a-go-go

Wah nails work their magic
And this is what was being said about the new lines we shared with the press:
“The designer collaborations are fantastic, really great pieces and prints”
Sairey Stemp, Fashion Editor, Cosmopolitan
“I’m really excited about Oliva and Poltock and Walsh, it all looks fab!”
Lucy Wood, fashion newsd editor, Look magazine
“Love the maxi dresses and the sinha-stanic jump suit”
Alison Tay, style editor, Now magazine
“All the designer pieces are very cool. Great tropical maxi dresses too”
Lucia Debieux, Junior Fashion Editor, Marie Claire
The new collections will be available from Oli.co.uk in March 2010. Watch this space!







































